Erica relates a client win that speaks volumes about cost vs value.
The COST of everything, and the VALUE of nothing!
You’ll miss a lot if you ONLY think about cutting spending when you want to reduce your costs.
If you add a lens of VALUE to your review of your expenses you’ll know better what to cut and what must stay.
Better still you can proactively identify MASSIVE opportunities to generate more value — like my client who spent about $20,000 to get back $20 million!
They would never have found that opportunity if they had been focused only on reducing costs. Talk to me about how you think about the difference between VALUE and COST!
